E-merchandising & Content Manager (M/W) - Maternity Cover
Le poste
Want to contribute to the growth of a major global player in mountain sports?
Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907. We carry on our legacy through the development of our ski, mountain bike, outdoor equipment and apparel collections.
Our ambition is to be the benchmark for mountain sports in both summer and winter.
At the Milan Office, within an international environment, we are looking for an E-merchandising & Content Manager (M/W) for 9 months starting February 2027!
Join our exciting journey and help us create unforgettable outdoor experiences year-round!
Reporting to the Head of E-Commerce, the E-Merchandising & Content Manager is responsible for driving the customer experience and business performance across the Rossignol and Dynastar-Lange ecommerce websites in Europe and North America. Leading a global team of E-Merchandising and Digital Content specialists, the role oversees the end-to-end customer journey, from product discovery and content execution to trading activation and onsite optimization.
Combining strategic vision with hands-on execution, the position leverages performance data and customer insights to drive conversion, support business growth and contribute to the achievement of financial targets.
Your missions will include :
E-MERCHANDISING, CONTENT & CUSTOMER JOURNEY
- Own the e-merchandising strategy across Rossignol and Dynastar-Lange ecommerce websites to deliver an engaging and seamless customer experience.
- Manage and optimize the customer journey across Homepage, Landing Pages, Product Listing Pages (PLP), Product Detail Pages (PDP) and onsite Search.
- Coordinate seasonal assortment preparation, product launches and go-to-market execution across all markets.
- Collaborate on product information quality and governance initiatives to support customer experience and product discoverability.
- Ensure effective product discoverability through merchandising, navigation, filtering and searchandising best practices.
- Lead digital content planning and execution across ecommerce touchpoints, ensuring consistency with brand and commercial objectives.
- Brief and support Brand, Marketing and Operations teams to deliver product imagery and creative assets aligned with brand and commercial objectives.
- Partner with Technology teams to optimize the onsite experience through UX/UI analysis, A/B testing, UAT and support of new feature releases.
- Monitor industry trends and technologies, contributing to tool selection and implementation to support merchandising and business objectives.
TRADING & ANALYTICS
- Define and manage the e-commerce trading calendar including promotional activities and key commercial events aligning with retail, merchandising, wholesale and marketing.
- Monitor weekly business performance key ecommerce KPIs to identify opportunities for growth and provide actionable recommendations.
- Analyze onsite performance and merchandising effectiveness to improve engagement, conversion and revenue.
- Participate in sales forecasting and business planning processes by leveraging ecommerce insights, historical performance and market trends.
- Support leadership teams with performance reporting, business reviews and actionable recommendations.
SEO & DIGITAL MARKETING
- Coordinate the execution and maintenance of the website SEO strategy, support evolution of content towards a new GEO approach with the external Agency
- Liaise with Digital marketing agency to align performance marketing calendar with GTM and publication for ROAS optimization
LEADERSHIP & TEAM MANAGEMENT
- Lead, develop and inspire a global team of E-Merchandising and Digital Content specialists (7 people).
- Foster collaboration, knowledge sharing and best practices within a multicultural and geographically distributed team.
- Define priorities, allocate resources and ensure alignment across brands, regions and business objectives.
- Coach team members and support their professional development.
Profil recherché
About you :
The requirements listed below are representative of the knowledge, skills, and/or abilities required for the individual to be successful in this position.
- 6+ years of experience in Ecommerce, Digital Merchandising, Trading or Digital Content, preferably in a DTC and omnichannel environment.
- Proven team management experience, ideally within an international and multicultural environment.
- Fluent English (written and spoken) is mandatory as the team's working language. French would be highly beneficial for success in the role.
- Strong analytical mindset with hands-on experience using tools such as Excel, GA4, Contentsquare and Data Studio. Experience with BI tools is a plus.
- Experience with PIM and product data management within e-commerce channels.
- Experience with digital merchandising and searchandising tools, including onsite search, product recommendations, personalization and ratings & reviews.
- Strong stakeholder management, communication and organizational skills.
- Passion for winter sports such as skiing or snowboarding is a big bonus!
Why Joining Us?
Joining the Group and its Rossignol brands also means:
- Continuing your career growth thanks to managers who care about the well-being and the development of their teams' skills, in particular through innovative projects
- Committing to cultural diversity, gender equality, and supporting the employment of people with disabilities within our company.
- Being proud to work for a responsible company committed to sustainability.
- Being part of a renovated and friendly office in Milan.
- Benefiting from a flexible organization and the possibility of working remotely up to 2 days per week.
- Enjoying attractive prices on our brand, and much more.
Ready to ride with us?
Apply now and help shape the digital future of Rossignol!